The Canadian Catholic School Trustees’ Association has got a new handle on social media: in fact, it’s a Twitter handle.
In an effort to continue to live out its vision and mission, CCSTA has delved into a new online route to help spread that message about, hashtag: Catholic education in Canada.
“We wanted to start using an interactive, online platform that allowed us to have more conversations with a wider audience,” explains CCSTA Executive Director Julian Hanlon. “Over the past few years, we’ve really connected with others by sharing stories on our website as well as distributing an online newsletter and monthly emails. We’re taking it another step, and have developed a short- and long-term plan on how we want to use social media to execute our advocacy plans even further.”
CCSTA plans to use to Twitter to share the stories posted to its website, as well as curate content relevant to Catholic education in Canada, and share it with others. Twitter users will also be encouraged to use the social media platform at the annual CCSTA AGM to engage in conversation about keynote speakers’ messages, their experiences and connecting with one another during that time and in the future.
Since launching its account in October, CCSTA has already witnessed the value of Twitter.
“We’re engaging more with our trustees, clergy, associations and school boards,” explains Hanlon. “It’s doing exactly what we had hoped for: to continue the conversation about Catholic education here in Canada.”
You can follow CCSTA on Twitter @CCSTAConnect.