Although winter is synonymous with hibernation, the Saskatchewan Catholic School Boards Association is doing anything but sitting still.
The organization has recently been busy promoting Catholic education through a new Faith in Our Students campaign.
Still being finalized, the campaign includes a three-minute professional promotional video, which is already in the editing process. In addition, the campaign designed posters revolving around the tag line of Serving, Achieving and Believing.
Ken Loehndorf, executive director of the SCSBA, said the campaign is to be officially launched on April 24 and 25 when the organization is hosting a Catholic symposium in Saskatchewan.
Loehndorf says the symposium makes a good launching point for the new initiative, as the event itself is also new to the Saskatchewan scene. Being staged in Saskatoon, the symposium will open dialogue about the future of Catholic education in the province. Trustees, parents, administrators and more will gather to participate in the event, which is modelled after last year’s Alberta conference organized in the same manner.
The event will serve as a place to gather people together, showcasing the video for the first time, and revealing the posters. The organization is also in the process of creating a liturgical resource website. “We don’t want to take for granted the privilege that we have here in Saskatchewan,” he said, noting Catholic education has strong support from the government.
Loehndorf said the advocacy campaign is a way to stay proactive around the fact that Catholic education is a great gift – and needs to be celebrated. “The symposium and the launch of our Faith in Our Students campaign really tie in nicely together, as both provide a better understanding of Catholic education in our province, so we can continue to support it,” he said.
The campaign was created by the SCSBA communication committee, which was struck several years ago. Last fall, the association hired a part time co-ordinator to pull all the pieces of the puzzle together.
Loehndorf said they’re looking forward to be able to share the material with the SCSBA’s Catholic school boards. In fact, a carryover portion of the campaign extends in outreach towards the boards, inviting them to share good news stories with SCSBA. “The main purpose is to help people understand what Catholic education is – permeating faith in all we do,” he said.
Watch for more about the symposium and campaign resources in the coming months.