The Alberta Catholic School Trustees’ Association is taking innovative engagement to a new level.
ACSTA is in the process of creating a professional video focused on Catholic education in Alberta and the Northwest Territories. The initiative is part of ACSTA finding original ways to engage its members, parents, parishes, and the public, sharing positive messages alive in Catholic education.
Dean Sarnecki, ACSTA executive director, says the video is part of the association’s ongoing work in advocacy and communication.
“Video, internet and corresponding social media are integral parts of getting our voice out in this media conscious world,” he said. “We have so much to offer as Catholic schools but our message is often unheard. We feel this is another means of communicating our message and vision.”
Sarnecki said it’s important for organizations to advocate for Catholic education, acknowledging that there are many people who don’t realize the uniqueness of Catholic education and believe it is an archaic holdover from a previous era.
In actuality, he said that couldn’t be farther from the truth, adding that positivity surrounding the good things happening in their schools needs to be reinforced for those who support it.
“Catholic education is a powerful message of hope and love in a secular world of relativism and narcissism,” he said. “It is a lamp on a hill that needs to shine and provide an alternative education, more than education, an alternative view of the world and happiness that comes of the teachings of Jesus which suggest true happiness is an emptying of oneself for the other.”
An anticipated completion date surrounding Easter is in the works. Once finished, the video will be distributed through social media (@ACSTANews on Twitter), the ACSTA website, YouTube and more.
It will also be available for districts to use for promotion and workshops. “We hope to get our message out,” Sarnecki said. “We will do what we can to encourage divisions and partners to share it as much as possible. This will provide another medium in another channel of spreading who we are to the public, the government, and our stakeholders (parents and parishes).”
For more updates on the upcoming release of the video and its progress, please click here. For more updates from CCSTA’s member associations, please visit our page by clicking here to access contact information for each.